Creative
SOLUTION DELIVERY
Proactively close gaps in business performance through new process strategies to increase productivity across departmental teams. Develop best-in-class experiences individually tailored to consumer needs and engage closely with channel to support them in connecting with potential consumers, and across websites, packaging, in-store retail, campaigns, and social media plans to maximize revenue and grow robust accounts. Developed a content strategy to guide Marketing Leadership in development of content requests.
TEAM DEVELOPMENT
Foster strong relationships with creative leaders and team members to advance business objectives and improve engagements regarding financial expectations. Actively motivate multidisciplinary teams and champion talent development through monthly team member to manager 1:1’s and Individual Development Plans (IDPs). Activate career growth opportunities for team members to allow title advancements and leadership trainings. Committed to improving team diversity and promoting culture that empowers creatives and drives inclusivity.
Creative management
Serve as a strategic creative director focused on leveraging a proven background in creative management to optimize consumer experience strategies including retail packaging, displays, advertising, social media, digital design and emerging technology. Curate content and messaging strategies to stimulate organic growth. Ensure successful team development to meet growth targets. Modernize and elevate brand guidelines using consumer insights to develop brand platform, visual style, and voice/tone for all ZAGG Brands.
HYBRID LEADERSHIP
Bridge gaps between creative, marketing, product, and strategic business leadership to maximize profits and drive consumer purchase. Plan and deliver profitable business growth through Marketing efforts among the ZAGG house of brands architecture. Standardize creative workflows and execute operational processes and CRM strategies to further cross-departmental collaboration. Co-lead Inclusivity Group to guide cultural and workforce decision regarding diversity, inclusion, and social responsibility.