Matt Merrill

Each year, Apple unveils a fresh lineup of iPhone devices renowned for their allure and innovation. ZAGG, on the other hand, maintains a constant commitment to innovation and rigorous product testing to ensure they remain the premier choice in device protection and safety.

My creative inspiration led me to develop a nostalgic concept reminiscent of the "crash test dummies" from the 1990s, akin to the iconic "Buckle Up" characters that captivated our childhoods. This concept involves personalizing these dummies as ZAGG's test dummies, serving to enhance the brand and its messaging. These endearing, light-hearted, and educational personas of the "Dummies" allow ZAGG to engage with less inherently captivating subjects such as new product releases, product features, benefits, technologies, and updates.

The ZAGG test dummies assume the role of credible spokespersons, endorsing ZAGG products and articulating the significance of superior phone protection. Ultimately, these ZAGG test dummies act as visual metaphors, compelling individuals to contemplate a more effective way to safeguard their phones.

CAMPAIGN DELIVERABLES:
• 6 Video Ads (16:9, 1:1, 9:16)
• 20 Static Ads (1:1. 9:16, 4:5)
• 10 Motion Graphics Ads (1:1. 9:16, 4:5)
• 2 Dummy Demo Test Videos
• 15 Product Feature Videos
• 2 Product Walk-through Videos
• 10 Dummy TikTok Videos
• 2 Day Photography Shoot
• 20 Social Media Posts
• 10 Dummy Campaign Emails
• 4 Website Hero Banners
• Website Gallery Tiles
• Amazon Gallery Tiles
• Amazon A+ Content and Ads
• Press and Influencer Kits
• New Screen Protection Packaging
• New Protective Cases Packaging

mophie - Magnetic Charging Product Launch
Feature Videos for PDP Pages

In a world where our lives are intricately woven with technology, the demand for efficient, stylish, and innovative charging solutions has never been greater. mophie, a brand synonymous with excellence in the world of mobile accessories. However, in the midst of an evolving market teeming with competitors, mophie found itself at a pivotal crossroads. To successfully launch their new line of charging products, mophie needed more than just a fresh approach; they needed a visual transformation that would reflect their legacy of innovation and their commitment to high-quality design. This is where our journey begins.

Creative Treatment:
As a premium brand, mophie's history has been marked by innovation, a relentless pursuit of quality design, and a timeless commitment to innovation.

I started by crafting mood boards that not only encapsulated the essence of mophie's heritage but also reflected the contemporary direction mophie sought to embrace. The keywords were clear: modern, minimal, elevated, mysterious, and inviting. Our journey was to translate these concepts into captivating visuals that would define mophie's identity.

PROJECT: PRODUCT LAUNCH

Apple reached out to ZAGG/mophie to create a collection of portable chargers for their new line of iPhones. The product launch would include a go-to-market plan, product story guide, and visual creative content. As part of the product launch, they specifically requested product marketing content for Apple.com and their social channels.

LAUNCH DELIVERABLES

• Strategic Planning

• Product Story & Messaging

• Product Packaging

•. Product Page Content

• 3D Product Renders

• Product/Lifestyle Photography

• Social Media Content

CREATIVE GOALS

The visual design and messaging needs to educate, yet express and inspire creative self expression.

PROJECT: BRAND REFRESH/PRODUCT LAUNCH

Located in a hip area of Southern California, mophie was a business on the decline, featuring premium power products. More than just a product company, the brand lost the hype it once had as the category leader. Among mophie’s core challenges was building awareness around their new product line snap+. The brand’s product team got lost in talking about features and lost sight of the consumers that once championed the brand to greatness.

It was no surprise, then, that their fans were unenlightened. As is often the case, in order to effectively express mophie’s unique value to audiences, we needed to fully understand what that value was. Only with a thorough assessment of the true nature of the the brand story and its landscape could we hope to formulate a cohesive brand product launch. We needed to discover the brand authenticity, so that we could craft a unique and compelling story that would resonate with the mophie consumer group, and capitalize in reconnecting with the mophie tribe.

DELIVERABLES

• Brand Positioning Audit

• Consumer Interviews

• Brand Strategy Development

• Product Line Naming

• Messaging Framework

• Web Product Content

• Packaging

• Product Feature Videos

• Social Teaser and Content

•. Photography

•. Digital and Social Ads

PROJECT: BRAND REFRESH

As one of the OG outdoor speaker companies, Braven Audio was looking to reimagine its brand amidst a compressed market and a need to add value in a commoditized market. Having invested millions of dollars into this state-of-the-art rugged outdoor audio speaker and earbud company, ZAGG wanted to reinvent the brand. We were looking to reposition it with a new brand strategy, tighten its visual identity, freshen up it’s story and redesign its packaging so that marketplace perceptions better aligned with the unique value and scope of its offerings.

BRAND REFRESH DELIVERABLES

• Brand Audit

• Consumer Research

• Competitive Analysis

•. Brand Positioning

• Brand Story

• Product Naming

• Content Strategy

• Visual Identity

• Web Product Content

• Packaging

• Video Branded Content

•. Photography

•. Digital and Social Ads

PROJECT: BRAND COLLAB/PRODUCT LAUNCH

Tumi united with mophie to develop a new line of premium mobile phone charging products that would attract new audiences to both brands. The launch was perfect. Tumi allowed mophie to lead, giving me permission to create a product launch experience that was special and experimental. Thank you Tumi for your trust!

BRAND REFRESH DELIVERABLES

• Tumi Brand Analysis

• Brand Partnership Story

• Content Strategy

• Web Product Content

• Packaging

• Video Branded Content

•. Photography

•. Digital and Social Ads

•. Press Kit

•. Collab Launch Kit

PROJECT: PRODUCT LAUNCH

The mophie Juice Pack was one of the first product lines that helped launch the brand in the early days. With every new iPhone, mophie dropped a new battery case. But this time we wanted to take mophie from the beaches in California to the streets in New York. With video and photo crew along for the adventure, we took to the streets and capture city experiences. We met some amazing people. WOW! What a whirlwind of a couple days that was. But well worth it.

DELIVERABLES

• Content Strategy

• Web Product Content

• Packaging

• Product Feature Video

• Product Anthem Video Ad

•. Photography

•. Digital and Social Ads

PROJECT: PRODUCT LAUNCH

Gear4 was mainly a London brand. Now acquired by ZAGG, we had an opportunity to introduce the States to this amazing brand and product line. To do this we took to the streets to capture the American youth culture.

DELIVERABLES

• Content Strategy

• Web Product Content

• Packaging

• Product Feature Video

• Product Anthem Video Ad

•. Photography

•. Digital and Social Ads

PROJECT: PRODUCT LAUNCH

IFROGZ needed a new look to resonate with shoppers. We went from a froggy with a long tongue logo to a more modernized logo. The targeted consumer group and channel partners loved the new look. This shift in the brand’s visual style captured the attention of audio lovers. The increase of sell-through increased sell-in and amplified interest from new retail partners.

DELIVERABLES

• Brand Strategy Refresh

• Content Strategy

• Web Product Content

• Packaging

• Product Feature Video

• Product Anthem Video Ad

•. Photography

•. Digital and Social Ads

PROJECT: PRODUCT LAUNCH

ZAGG Keyboards is the category creator and leader in the iPad keyboard market. But a long the way, the content became conservative and business-focused. We used this launch as an opportunity to extend the brand into new markets. Work from home opened the “front door” to new possibilities for us to do just that.

DELIVERABLES

• Content Strategy

• Web Product Content

• Packaging

• Product Feature Video

• Product Anthem Video Ad

•. Photography

•. Digital and Social Ads

PROJECT: PRODUCT LAUNCH

Gear4 was new to gaming, but protecting devices is what their products do best. We wanted to take the product out of the home and express the on-the-go fun had on the Switch. With little to no budget, we did a “run-and-gun” shoot to find experiences that best express the fun personality needed for the launch.

DELIVERABLES

• Content Strategy

• Web Product Content

• Packaging

• Product Feature Video

•. Photography

•. Digital and Social Ads